The experience is ubiquitous these days. Log on to any of GM's websites, and you expect to be able to build and price your next vehicle.

As the studio's art director responsible for Buick and GMC, I ensure our choice of angles, lighting scenarios, and material quality capture the spirit of the brands. Each image comprises hundreds of part-level renders that form a cohesive whole as users choose their desired options. I'm privileged to work with a talented team of 3D and compositing artists who make magic appear commonplace.